About Us

At 34th Degreeº, our goal is to connect our customers with interesting and delicious wines from across the globe, the kinds that spur compelling conversations and create unforgettable memories.

We believe the world of wine should be accessible to everyone, so no matter what your level of experience might be, 34th Degreeº is here to connect you with bottles you’re sure to love.

a selection of wine bottles in a wood box from 34th Degree Wine Merchant
a selection of chardonnay wine bottles on a shelf at 34th Degree Wine Merchant
a selection of sparkling wine bottles on a shelf at 34th Degree Wine Merchant
a selection of rosé wine bottles on a shelf at 34th Degree Wine Merchant
a selection of four bottles of wine at 34th Degree Wine Merchant
a gift basket from 34th Degree Wine Merchant, featuring wine, crackers, spreads, and chocolate
Looking for something off the beaten path? A brand you already know and love? 34th Degreeº offers wines from small, family-owned producers, as well as prominent brands from trusted vineyards. We also sell specialty cheeses and food items, as well as a carefully curated array of beers.

With our thoughtfully composed selection of wines, our friendly and knowledgeable team can personalize every purchase into an experience that is as informative as it is satisfying. Many of our products can’t be found anywhere else in the greater Blue Ridge area.

We’re conveniently located at the intersection of W. First Street and Depot Street, with plenty of free parking right outside our doors. Visit us today to find your new favorite wine!

the 34th Degree Wine Merchant storefront

Proud Member of…

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